To succeed, our communications strategy and tactics have to be informed by the information, tools and entertainment customers really want, as well as how and when they want them. This is the process of developing "smart content," and to achieve it, we follow a disciplined approach to obtaining and applying customer insights to create custom communications and experiences that build loyalty and prompt action. This approach includes data analytics, segmentation, campaign management, and results analysis.
We believe that every marketing investment must be measured. We create ROI goals and set up measurement systems for all of our programs. Our clients appreciate our work and the consistent results we deliver. That's why many of our clients have been with us for ten years or more.
We are experts in creating best-in-class custom media that places brands in contextually relevant environments that engage and motivate customers. To learn more, call Keith Sedlak, Managing Director, at 212-499-1715 or email him at Keith.Sedlak@meredith.com.
By combining digital capabilities with the ability to develop smart content, MIM builds on our proven custom publishing expertise to deliver innovative multichannel communication programs.
New Media Strategies (NMS) is a word-of-mouth specialist, trawling the web to learn what consumers are thinking and saying about our clients' brands and campaigns. The goal is to analyze, promote and protect our clients' brand in the ever-growing blogosphere.
www.newmediastrategies.net
Directive specializes in data analytics and database marketing and has expertise in leveraging client data to improve marketing performance. In addition to forming traditional brand awareness, Directive builds comprehensive models to increase consumer engagement and interaction. www.directivecorp.com
Genex designs, builds, and deploys powerful yet easy-to-use digital solutions and web initiatives for over a dozen exclusive clients on an IAOR or long-term engagement basis. Since its inception more than 12 years ago, Genex has focused exclusively on the development and marketing of innovative yet pragmatic Internet-based customer experiences that enhance communication between businesses and their customers. Genex brings a balanced approach of Site Strategy and Development, User Experience and Consumer Loyalty Programs, CRM programs, and Creative Media Planning/Engineering to every project from beginning to end. www.genex.com
Big Communications is the leading healthcare communications agency focused on driving brand growth through innovative and strategic multi-channel solutions. www.bigcommunications.com
The Hyperfactory powers businesses and brands through the mobile medium. As the most awarded and oldest independent specialist, they are consistently setting new standards of excellence through their two divisions:
With a history of winning more industry accolades and recognition than any agency worldwide, clients include Coca-Cola, BlackBerry, L'Oreal, Vodafone, Disney and Kraft. Privately owned and founded in 2001 by New Zealand brothers Geoffrey and Derek Handley it employs over 100 of the world's best mobile technology and marketing experts. The Hyperfactory support and deliver globally through their network of offices in Auckland, Los Angeles, New York, Chicago, Hong Kong, Sydney and Hyderabad, India. www.thehyperfactory.com