Brands will continue to be challenged to find ways of differentiating themselves in a crowded marketplace. Custom publishing enables brands to do so by delivering value-added service to their customers through information, inspiration, tools and community.
For almost 40 years, MIM has been creating content-rich custom environments for brands— offline or online — that reflect the customers' lifestyles and aspirations and therefore achieve deep customer engagement. A custom-content approach allows brands to place messages in a compelling, consumer-centric environment where their messages earn deep consideration and prompt action, and where brands can facilitate a lively consumer community.
Arresting, positively provocative content drives the success of custom communication, which is why we treat content as a strategic multidimensional asset for our clients. We conceive and create every piece of content as a versatile asset with the potential to live across platforms and channels.
The content environments we create include magalogs, catalogs, newsletters, websites, interactive applications, digital campaigns, e-newsletters, direct mail and video intelligence programs. In fact, MIM manages custom magazine and direct marketing programs that reach 95 million consumers each year.
Turnkey services include: