Multicultural Marketing

At Meredith Integrated Marketing, we believe that people are the same around the world-only circumstance and culture sets us apart. We use consumer insights to market brands to any country: in fact, more content can be taken across borders than has to be left behind, and a similar concept can be translated in a variety of ways to suit local nuances.

MIM's partners benefit from our unique experience and skills, which include:

Editorial expertise to create original content in specific areas of interest.
Dedicated teams that can deliver culturally relevant Spanish-language content, as well as culturally relevant content that appeals to African American families. Meredith is the only custom publisher with such teams. We are already the preferred multicultural content provider for companies such as Unilever, PepsiCo, Mead Johnson, Wal-Mart, Kellogg's and Fisher Price, among others.
Significant research and marketing investments in our own Hispanic Ventures group allow us to stay ahead of insights and trends among Hispanics and maintain our leadership position in publishing Hispanic magazines and developing culturally relevant custom programs. Meredith Hispanic Ventures publishes four Spanish-language titles, making Meredith the largest Hispanic publisher in the United States, reaching Hispanic women at every life stage.

Through our reach into multicultural communities, our deep access into consumer insights and our ability to create compelling content, we are ideally positioned to help partners communicate internationally to realize their greatest potential, maximize investments and achieve goals.